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Web development is a process by which specially designed sites or platforms are created to provide their services on the internet.
To do this, a series of steps are followed through which software is used both on the client and server side, combined with the use of data supplied through a web browser, which allow carrying out a task or publicizing a information.
In other words, the people who are in charge of carrying out web development handle a series of computer languages, through which they give life to a page. But not only this, because they also orient it in such a way that it can be properly handled by a user.
Thus, the web developer is in charge of guaranteeing the operation of a certain software. It gives it a flawless appearance, provides fast operation and excellent performance to offer users the best experience.
What is a web developer?
You hardly ever see people who are dedicated to web development, but you do enjoy the work they do; They put all their creativity and art to work to ensure that a website is born and develops by leaps and bounds, so that it can stay in competition with other pages or platforms, always looking to scale to reach the best positions.
Being a web developer is a career that currently has many possibilities for growth, their knowledge and skills are increasingly in demand and they are also the best paid in this technological market, which is constantly advancing and updating every day.
Web developers make use of programming languages to create their site, based on the visible part for the client identified as “Fronted” and that of the server known as “Backend”, two main elements that are precisely those that divide the Web development.
Elements of web development
As mentioned, all web development is divided into Frontend and Backend, but it is interesting to know what a developer does for each of these parts.
What he achieves simply by expressing an idea that turns it into reality; within which you must take into consideration the visual appearance, such as your menus, the way they will be displayed and the text shown in them, everything that will be subsequently executed through a browser.
This is the part of the server, the element that is not visible to the user, because it is where all the data that gives life to a Frontend is stored and without which it would not exist.
More clearly, a Backend is simply the server within which web development is being established, the place where it has data and allows it to be executed. But to ensure its operation, computer and work programs are used based on a series of languages such as PHP, Ruby, Python and Java
When the person is in charge of managing both the Backend and the Frontend, they are generally identified as Full-stack developers and they need to have all the essential knowledge about the operation of a website at any level, to coordinate how the work will be on the part of the server, in order to offer adequate customer service.
Importance of Web Development
The importance of web development today is indisputable, since it is a field that is present in all areas of the world. It is always necessary to have good web pages that offer the public what you are looking for and that allow a pleasant experience through your navigation.
Web development is a highly demanded and highly paid career, within which people have easy access, they just have to apply what they know in their work and let it speak for them.
The commercial world is kept in constant motion by the buying and selling activities that are part of the market, a field that in recent years has expanded thanks to the incorporation of digital marketing and all its strategies, which allow the use of channels and methods through which the analysis of its results is carried out almost instantaneously.
The creation of content for digital media is an element that within this online market involves developing articles, texts, images, sounds, videos or any combination of them to provide all the information that may be requested by a user.
Even through this type of content, entertainment is offered, oriented to meet particular objectives to generate or capture their attention, increasing traffic on the web and attracting them as potential buyers.
Do you know what inbound marketing is?
The digital market is full of strategies and one of those that are taken into consideration during the creation of content is the so-called inbound marketing, which is based on the use of techniques for the development of content that are not intrusive, in order to attract to customers and guide them in such a way that they feel the need to make a purchase.
What should be taken into consideration when creating content?
Undoubtedly one of the main elements to take into consideration for the creation of content for digital media is the audience to which they are directed, since once published on the web or in any of the popular social networks it will be seen by anyone who are looking for information associated with the content that has been created.
Therefore, they must be planned using strategies that ensure the visibility of these contents and control them with tools such as SEO that optimize search engines and allow knowing which are the topics that appear in the first results, according to the interest expressed by the potential customers.
It is necessary that it is educational content and not precisely advertising, but they must ensure that they form their own audience for their brands, that is, their content should not depend on advertising to be seen by the audience, despite being created with the purpose of staying within the first places.
Digital content strategy
The creation of content for digital media is based precisely on SEO (Search Engine Optimization), a tool that allows the optimization of pages and webs in such a way that search engines locate and read it quickly.
SEO is essential within digital content, so that they emerge and position themselves quickly, but to attract customers it is necessary to take into account some aspects such as:
- Follow an appropriate creation strategy based on the analysis of the keyword, which means that the content is not created by intuition but because it is being requested by users.
- The contents must be distributed properly, since SEO does not work alone, it needs the contents to be amplified. For this they are distributed by social networks, newspapers and any other digital information platform within the internet.
In summary, the creation of content for digital media is based on a marketing study in which: the objectives are defined, the type of audience is studied is studied and the themes are determined by analyzing the keywords or keywords, which are the search intentions of each person.
Then the contents are created using SEO techniques so that they can be captured by search engines quickly and an extension of the same is carried out to increase the interest and knowledge on the part of the users, which will be subsequently measured and will determine in what position within the internet are the contents that have been created.
Web page design is an area that is gaining ground during the last decades; It is based on the development of interfaces that work digitally to allow internet users access to the sites and applications that are of interest to them.
Surely on some occasion you have had the opportunity to browse a website, you have been able to admire its design, enjoy its contents or get annoyed when it does not allow you to access as quickly as you expected.
All this is part of the design of the web page to which you are visiting and ultimately what leads to a visitor being a potential customer or not, based on the positive or negative experience that has been left after browsing said page.
What is web design?
It is a job of creating online pages based on a design and scheme identified within this field as Layout; to which certain content is added.
The designer of this type of page uses well-known programming languages such as HTML or XML, while the visual area is handled with CSS, which allows the elements of the language to be styled.
HTML is the language defined as “HyperText Markup Language” that is used as a document format, while XML is the “Extensible Markup Language” which are rules for the encoding of documents.
The designer makes use of these tools to give life to a website, also using applications or software such as Adobe Dreamweaver and platforms such as CMS (Corporate Blog) within which they can manage each of its contents.
On the other hand, there is what is identified as the CMS, such as WordPress, the most popular platform in the world; since it has ample flexibility, it is free and includes a series of templates or themes on which the website can be created.
Elements of a web design
When it comes to creating a web design, it is important to take into consideration a series of elements so that the site can quickly position itself and be among the most visited by a large number of users, these are:
- The web design must be adaptable or “responsive”, which means that it must have the ability to be able to be viewed correctly from any type of device that accesses it.
- Texts must be created that have scannability, which means that they must have content that allows users to understand their entire reading at a quick glance.
- The speed at which your page loads is extremely important, users are generally in a hurry and want to have all the necessary information at the moment. Therefore it is essential that the site loads quickly, because if it takes more than two seconds to access, it damages the user experience, who leaves it to go to any other similar.
Investing in a website design
Investing in the creation of a professional website design is something that in the long run brings great benefits, as it attracts the interest of users leaving good impressions, which turn them into future customers.
The goal of companies or individuals who invest in the digital market is to achieve the most prominent positions on the internet, which is determined by search engines through SEO (Search Engine Optimization); But this is all about competition in fierce terrain, where everyone wants to lead the top spots.
With an adequate design of your website, you can compete and quickly position yourself within this digital world, to place yourself among the top positions with your niche or topic within the market through
Internet. Which consequently will generate a greater amount of professional income, thanks to the visits of the users.
Remember that people in the traditional market as well as in the digital one, always look for what attracts them, in which case the web page design will be the tool that you will use in your favor to hook them to your content and climb positions within this competitive world.
The HTML language is used for the development and creation of websites; is based on the implementation of a series of tags that are interpreted by the browser, in which the images, the passage of its pages, hyperlinks and other elements that make it possible for users to enter internet platforms are established.
This language originated in 1991, when its creator Tim Berners-Lee entered it for the first time on the internet, through a document he called HTML Tags.
During this launch, the author showed an initial design through 22 labels, to make this type of language easily understood; but over the years it has been expanded and improved, providing many new features.
Do you know what a tag is within the HTML language?
These are simply made up of small text fragments that are surrounded by angle brackets to write the HTML code in them and can be identified as opening <tag> or closing </tag> thus forming the structures of the HTML programming language that will be interpreted by the browser, giving it shape on the screen that is viewed by the user.
Elements that make up the HTML language
For its operation, the HTML language must have certain components that are identified as attributes and which to learn to identify.
The elements contained within the web pages form their structure, they are identified by symbols ranging from h1, h2, h3, h4, h5 and h6, used in order to give life to the headers; simply because it determines the order of location of each of the contents, whether main or secondary.
It is the presentation hierarchy, where h1 is assigned the first level that will be highlighted using a large font size and this size decreases as one descends within the hierarchy, until reaching the h6 level that will represent the smallest text of everybody.
The attributes component is the one that defines how the presentation behavior of each of the labels will be, with respect to the place where they will be placed. This is indicated as part of the label itself by means of a name and its corresponding attribute in quotes.
Attributes are terms used to describe the file or field, citing an example could be the initial <a> and the final </a> tag, in this way the behavior of the element is being controlled.
Importance of using HTML language
The HTML language is a web standard of fundamental importance, which is constantly being developed to provide you with new and better functionalities, since it is widely used by programmers as an indispensable tool to develop all their web projects.
With it, it is possible to create fast-deploying hypertexts that are recognized and supported by any type of browser, providing the possibility of incorporating even small files; although it should be noted that its design can be a slow job, with static language and whose use of labels is quite limited.
But none of this is usually relevant when it is thought that web pages are a means of disseminating information that provides a series of invaluable knowledge to users, within them they always find what they are looking for and are offered a wide range of business opportunities.
Therefore, taking a little time to work properly with the HTML language in the long run will bring you incalculable benefits, since you will make the perfect web layout that allows you to benefit from the Search engines, the essential way for your website to be indexed to the engines of platforms such as Google, MSN or Yahoo.
Remembering that to be successful, it is necessary that your code or HTML language is very well structured and optimized, so that it can be indexed by them; without it becoming a loss of money or visitors.